In recent years, small businesses have faced many challenges due to the rise of e-commerce giants and the increasing shift towards online shopping. However, amidst the competition and challenges, there are ways that consumers can support small businesses while still enjoying the convenience of shopping online. From the comfort of your own home, you can make a positive impact on local and independent businesses by following these 5 simple ways to support small businesses while shopping online.
1. Shop on Small Business Websites and Online Marketplaces
One of the best ways to support small businesses online is by shopping directly on their websites or on online marketplaces that prioritize small and independent sellers. When you shop on small business websites, you are ensuring that the profits go directly into the hands of the business owners rather than being diluted by third-party fees and commissions. Look for websites that specialize in curating a selection of small businesses, such as Etsy, Shopify, or Notonthehighstreet. These platforms make it easy to discover unique products from small businesses across a variety of categories.
Additionally, many small businesses have their own websites where you can shop directly from them. By purchasing from their websites, you are supporting them in a more sustainable way and helping them grow their brand. Keep an eye out for special promotions and discounts that small businesses may offer exclusively on their websites as a way to incentivize customers to shop directly with them.
2. Spread the Word and Leave Reviews
Another way to support small businesses while shopping online is by spreading the word about your favorite small businesses and leaving positive reviews. Word-of-mouth recommendations are incredibly valuable for small businesses as they rely on loyal customers to help them grow their customer base. When you have a positive experience with a small business, share it with your friends and family on social media, in online communities, and through product reviews. By sharing your positive experiences, you are helping small businesses gain exposure and attract new customers.
Leaving reviews on review platforms, social media, and on the small business’s website can also boost their visibility and credibility. Potential customers often rely on reviews to make purchasing decisions, so your positive feedback can make a big difference in helping small businesses stand out in a crowded online marketplace. Be honest and detailed in your reviews to provide valuable insights to other shoppers and help small businesses build trust with potential customers.
3. Opt for Local and Handmade Products
When shopping online, make an effort to seek out local and handmade products from small businesses. Local products are often more sustainable, support local economies, and can have a lower environmental impact compared to mass-produced goods that are shipped from overseas. Small businesses that offer handmade products tend to put more care and attention into their creations, resulting in higher-quality and more unique items that you won’t find in mainstream stores.
Look for small businesses that prioritize sustainability, ethical sourcing, and fair trade practices in their products. Many small businesses proudly share their production processes, materials, and values on their websites, allowing you to make more informed decisions about the products you purchase. By choosing local and handmade products, you are not only supporting small businesses but also investing in products that have a positive impact on people and the planet.
4. Participate in Small Business Events and Promotions
Throughout the year, small businesses often participate in special events, promotions, and sales to attract customers and generate buzz around their products. Keep an eye out for small business events such as Small Business Saturday, Independent Retailer Month, or local craft fairs and markets where you can support small businesses in a fun and engaging way. Many small businesses offer exclusive discounts, giveaways, and promotions during these events to reward their loyal customers and attract new ones.
Follow small businesses on social media, sign up for their newsletters, and join their loyalty programs to stay informed about upcoming events and promotions. Participate in small business events by shopping online, attending virtual events, or sharing the event details with your friends and followers. By actively engaging with small business events and promotions, you are showing your support for small businesses and helping them thrive in a competitive market.
5. Consider Subscription Boxes and Gift Cards
Subscription boxes and gift cards are excellent ways to support small businesses while shopping online and treat yourself or loved ones to unique products. Many small businesses offer subscription boxes that deliver curated products to your doorstep on a regular basis, allowing you to discover new items from small businesses in a convenient and affordable way. Subscription boxes are a great way to support small businesses in the long term and enjoy a variety of products tailored to your preferences.
Gift cards are another way to support small businesses online while giving your friends and family the gift of choice. Purchase gift cards from small businesses that you love and share them with others as birthday gifts, holiday presents, or tokens of appreciation. Gift cards allow recipients to explore the small business’s offerings and support them directly through their purchases. Additionally, gift cards are a flexible and convenient way to support small businesses without committing to specific products or services.
Supporting small businesses while shopping online is a simple yet impactful way to make a difference in your community and contribute to a more diverse and sustainable economy. By shopping on small business websites, spreading the word, opting for local and handmade products, participating in small business events, and considering subscription boxes and gift cards, you can help small businesses thrive in a competitive online marketplace. Small businesses rely on the support of loyal customers like you to succeed and grow, so make a conscious effort to prioritize small businesses in your online shopping habits and help shape a more vibrant and inclusive economic landscape.
